Too many years, not enough progress
Tuesday, April 8th, 2008This is one of my famous “grouse columns,” so be forewarned.
For years, I’ve worked with printing companies. For years, they have run into the same problems. I’m thinking that somewhere along the way, someone would have come up with a foolproof method for sending print jobs to print service providers so they can open the files and use them.
The best printer I ever worked with was Cornerstone Copy Center (don’t let the name fool you, they are a real print shop) in Burnsville, MN. They are the only printer that seemed to understand that I live and work in the real world.
The printer I worked with most recently (and who shall remain nameless) told me that they need to be able to open files in Quark. I’ve used Quark, and yes, it is a great program with incredible flexibility. I can also tell you that it is nigh-on to useless in the real world, and I cannot afford it, nor do I want to use it. Their inability to figure out how to open a simple PDF file has cost me too much–last time, it was a week-and-a-half, this time, just four days. Eventually, they figure out how to open my file, but they have managed to miss two significant deadlines.
Frankly, I’m sick of it. Twenty years of dealing with print frustrations is just about enough. And then some.